UG3D® — video to ultra-realistic 3D model in ~2 hours.  Try for free →
Voxelo · Manchester

A UK 3D and AI platform building
the future of product content.

Voxelo is a pre-seed SaaS backed by Innovate UK. Our proprietary UG3D® technology turns a short product video into interactive 3D, AR and AI content in approximately two hours.

Ben McKay (COO), Vladimir Mulhem (CEO) & Roman Bromidge (CTO)Manchester, UK
The Voxelo team in their Manchester photography studio
The people behind Voxelo · Manchester, UK
Why we built Voxelo

Great 3D shouldn't need a studio.

Voxelo’s mission is to build buyer confidence fast with every online product experience. By turning simple product videos into an ultra-real 3D digital twin, it unlocks creative potential in 3D, AR and AI content — helping teams create new product and campaign content with ease. Voxelo is powered by UG3D® — User Generated 3D — a new way to create 3D digital twins.

40%of SMEs say 3D is simply too costly · UnivDatos, 2024
Founded
Manchester
United Kingdom
Stage
Pre-seed
SaaS
Recognition
Innovate UK
Backed
Technology
UG3D®
Proprietary
The journey

Our story.

After two decades in the 3D and creative industries, Voxelo founder Vladimir Mulhem kept seeing the same roadblock: businesses and creators were excited by the promise of 3D and AR — but lacked the time, budget or expertise to bring that promise to life. Traditional pipelines were slow, expensive and overly complex — costing hundreds per SKU and taking days to produce. While the benefits to the end customer were clear, this made mass adoption prohibitive.

In 2024, Vladimir teamed up with Ben McKay (ex-WPP leadership) and Roman Bromidge (former CTO of Kaedim) to take the opportunity further — not only to dramatically simplify 3D and AR creation using video as the input, but to rethink how people understand and trust products online.

The result was the launch of Voxelo.ai in 2025: an AI content studio powered by 3D, built for brands of any size. From a single product video, teams can now generate a 3D digital twin — and with that the potential is endless: 3D, AR, product and lifestyle imagery, and more, across all key ecommerce touchpoints. The mission is simple: build buyer confidence at scale.

Today, Voxelo is recognised as a Tech Startup to Watch by Prolific North.

+76%
of shoppers expect a 3D product experience
Adobe, 2023
£10–20 per SKU
in photoreal 3D & AR
~2 hrs
from a short video to a live, embeddable model
UG3D® turnaround
The team

The people behind the pixels.

A veteran 3D, AI, marketing and ecommerce leadership team, unlocking the value of UG3D® for sellers everywhere.

Vladimir Mulhem
Vladimir Mulhem
Chief Executive Officer & Co-Founder
Former Founder & CTO of CCW and a creative-technology leader — a 3D, CGI, AR and VR expert. Worked with John Lewis, Next, Dreams, Bensons and JD.
Ben McKay
Ben McKay
Chief Operating Officer & Co-Founder
Former agency Managing Director and global consultancy & product leader for Wavemaker, WPP. Worked with L’Oréal, Audible (Amazon) and Zwift.
Roman Bromidge
Roman Bromidge
Chief Technology Officer & Co-Founder
Exited founder and CTO of Kaedim, and a 3D generative-AI pioneer. Worked with Aardman, Rebellion Games and LVMH.
Advisors
AG
Andy Gray
Advisor
Co-founder of KnownOrigin (acquired by eBay, 2022). Now leads BlockRocket.
VK
Vladimir ‘Vlado’ Koylazov
Advisor
Co-founder of Chaos; co-creator of V-Ray, the Academy Award and Emmy-winning rendering engine.
RM
Raj Mahapatra
Advisor
Senior Counsel at Wilson Sonsini. Three decades across advisory and general counsel roles.
BC
Ben Calderhead
Advisor
Leading computational statistician. Formerly Imperial College London, Harvard, UCL and MIT.
Press & recognition

Backed and recognised.

Voxelo's UG3D® technology is supported by Innovate UK.

What we believe

Three values we are building Voxelo with:

01

Dream big.

02

Build real.

03

Stay human.

Where we are

Rooted in Manchester.

We build in the open from Manchester, UK. Want to see your own catalogue in 3D? We'll walk you through it.

Book a demo →
Manchester
United Kingdom · 53.48°N