Andy Gray (BlockRocket, eBay, KnownOrigin) joins as investor and advisor to support next phase of growth

Manchester, UK – 26 January 2026 - Manchester-based startup Voxelo has secured £300,000 in the first close of its pre-seed round, as it brings a faster, more accessible 3D & AI product content studio to market. The round remains open, with limited allocation available for strategic investors.

Voxelo enables retailers and brands to generate high-quality 3D, AR, product imagery and lifestyle content - all from a single uploaded video.

Backed by early investors and advisors, Voxelo is proud to be supported by Andy Gray, former Director at eBay and co-founder of NFT marketplace KnownOrigin. Gray joins founders Vladimir Mulhem (CEO), Ben McKay (COO) and Roman Bromidge (CTO) to support the company through its next phase of growth as it progresses toward the final close of its pre-seed round.

“All of this starts from a single capture,” said Vladimir Mulhem, CEO of Voxelo. “Our belief is simple: better product content builds buyer confidence - and buyer confidence drives conversion in ecommerce.”

A New Type of 3D & AI Studio for Product Content

At the heart of the platform is UG3D® (User Generated 3D) - Voxelo’s proprietary technology that turns a simple product video into a production-ready digital twin in approximately two hours.

That digital twin becomes the foundation for a wide range of content, including:

• Ultra-realistic interactive 3D

• Augmented Reality (AR) “place-in-space” experiences

• Annotated 3D for product education

• Studio-quality product visuals (beta)

• Lifestyle imagery for campaigns and PDPs (beta)

With traditional production pipelines costly, fragmented and slow, Voxelo offers a single, intuitive, low-cost platform designed for non-technical ecommerce teams to scale content creation across multiple formats.

Early Momentum & Backing

Voxelo is already working with early customers including Cosatto and British Attire, and has received support from Innovate UK, Turing Innovation Catalyst, Exchange, and Venture Forward.

Co-Founder and COO, Ben McKay added: 

“We’ve built Voxelo in lockstep with our end-users, and what’s clear is that product content creation remains too hard, too costly and too creatively limited when budgets are tight – which they almost always are. When ecommerce and content teams lean on AI tools today, they often encounter hallucinations and content constrained to 2D. Our approach is different.”

“Voxelo makes it easy to capture a digital twin, removing the friction from diverse product content creation,” McKay continued. “With a richer understanding of the product, Voxelo can create new 3D, AR and AI-powered product experiences that build buyer confidence and drive conversion.”

Roman Bromidge, Co-Founder and CTO adds:

“Advanced 3D shouldn’t feel intimidating. We’ve focused on making the experience simple, consistent and reliable, so teams can focus on merchandising and storytelling rather than production complexity.”

Andy Gray, Advisor and Investor added:

“Product experience in ecommerce is ripe for disruption. Consumers deserve more than a carousel of flat images. When I first interacted with Voxelo’s user-generated 3D models, it was a lightbulb moment - and I think we’re just at the beginning of what this technology can unlock.”

Following strong early traction with customers, R&D and advisor appointments, Voxelo is now progressing through the final phase of its pre-seed raise.

Led by a Veteran Manchester-based Founding Team

The founding team brings over 50 years of combined experience across ecommerce, AI, and creative tech:

• Vladimir Mulhem, CEO - former founder of Creative Content Works

• Ben McKay, COO - ex-WPP agency, product and consultancy leader

• Roman Bromidge, CTO - former co-founder of Kaedim, a 3D AI startup

Voxelo 2.0 Open

To mark the release of version 2.0, Voxelo is offering 10,000 free credits - equivalent to 10 3D digital twins and AR experiences - and invites people to join its AI beta programme.

Sign up: www.voxelo.ai/pricing

Media & investor contact: hello@voxelo.ai